Nexxus Lighting LAUNCHES ARRAY™ lighting national advertising campaign

FOR IMMEDIATE RELEASE

For more information:  Katie Weber, Marketing Specialist, Nexxus Lighting, Inc.
Phone: 704-405-0416

Featuring best in class LED replacement lamps with energy and cost saving benefits to commercial lighting verticals including hospitality, restaurants and retail lighting markets

CHARLOTTE, NC – February 17, 2010 --Nexxus Lighting, Inc. (NASDAQ Capital Market: NEXS) today announced that it has launched a national advertising campaign around it’s new Array™ Lighting LED replacement light bulb product line.  This comprehensive campaign includes print, on-line and social media and is focused on the specification grade commercial lighting market.  Specifically, the campaign will target the hotel and hospitality, restaurant and retail store lighting markets, focusing on the energy and money saving potential Array Lighting offers its customers by simply changing their light bulbs.  Advertisements showcasing Array LED lamps as a truly green technology and superior alternative to compact fluorescent lamps (CFLs) are also being launched to the lighting industry.  The campaign will further highlight why Array lamps are emerging as the leader in LED replacement lamp technology.

“With all of the low performing products being introduced to the consumer market by the large lighting companies, we felt it was important to target high performance commercial and institutional lighting accounts.  These specification grade lighting customers demand higher performance, better color, longer life and the best in reliability and quality,” stated Mike Bauer, Nexxus Lighting’s President and CEO.  “The results of independent third party LM79 and LM80 tests, which are available on our website, demonstrate that we currently have one of the highest efficacy (lumens per watt), longest lasting, lightest weight LED replacement lamp available.  Our Array lamps set the high performance industry standard for the LED replacement lamp market, and this advertising campaign is designed to ensure that Array products will become the worldwide LED replacement lamp of choice across the commercial lighting industry.  In the coming months, the market will see even more exciting new products being introduced by Nexxus Lighting and we are very excited about kicking off this 2010 advertising campaign,” concluded Mr. Bauer.

The advertising campaign will feature ads in Hotels Magazine, Visual Merchandising and Store Design (VMSD), Restaurant and Institutions Magazine, LD+A and LED Magazine as well as on-line banner ads at Light Search.com.  Facebook and Twitter social media sites will also be used to build global brand awareness and drive adoption of the Array Lighting brand for Nexxus Lighting.

About Nexxus Lighting, Inc.
 
Nexxus Lighting is a leader in advanced lighting technology, including solid-state LED and fiber optic lighting systems and controls used in commercial, architectural, signage, swimming pool, entertainment and retail lighting.  Nexxus Lighting sells its products through its Commercial Lighting, Lumificient and Nexxus Lighting Pool & Spa divisions under the Array™ Lighting, Savi®, eLum™, LiveLED™, Super Vision® and Lumificient™ brand names.

Nexxus Lighting - Life’s Brighter! ®                                           
www.nexxuslighting.com


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Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties.  Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Reference is made to Nexxus Lighting’s filings under the Securities Exchange Act for factors that could cause actual results to differ materially.  Nexxus Lighting undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.  Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.  Readers are cautioned not to place undue reliance on these forward-looking statements.